If you have looked for jobs recently, you probably already have a LinkedIn profile. That’s a great start to get noticed online, get some job recommendations sent to you and find other people doing similar work.
But, if you are serious about being found on LinkedIn and directing employers to your profile, there are some quick and easy fixes to take your profile to the next level.
Here are five quick tips to take your LinkedIn Profile to the next level and get found by employers!
- Make your profile public and searchable
This should be fairly obvious. There shouldn’t be anything on LinkedIn you don’t want an employer to see. That’s the basis of LinkedIn. So, while you might lock down your Facebook profile to keep your party pictures private, you have no reason to lock down your LinkedIn profile too.
This is an easy fix. Go to your profile and find the “Manage public profile settings” option. From there, you can make your profile visible to everyone . Make sure this includes your picture (it’s super important) and current position, but there’s really nothing on there you shouldn’t include.
- Add data or achievements that other people understand
When you’re filling out your profile, make sure you go into detail about your experiences, the same way you would on your resume.
Instead of saying something like “managed a classroom of 30 students”, get specific. Say something like “reduced lunch detentions by x%”.
See how that’s more clear to recruiters? They like it that way! Especially at a data-driven organization like TEAM.
LinkedIn provides some great ways to add specific projects you’ve worked on and list out critical experiences and skill areas. If you are claiming an assessment series as an accomplishment, make sure you add it as a project at that employer too. Recruiters will love being able to see your work before asking for it.
- Include a profile picture that is clear
Just like we said before you should make your profile public and searchable, having a clear profile picture is equally important. If you don’t have a profile, there is nothing eye-catching when recruiters scroll through lists of people in searches they perform.
This doesn’t mean you need a professional head shot. You could use a profile picture that shows off a little personality. Just use good judgement. It should be more professional than your Facebook profile picture.
- Include as much information about your current and past roles
LinkedIn gives you many opportunities to elaborate on your experiences and skills at an employer or in school. Take those opportunities.
Painting a full picture of your experiences and education is the most important part of your resume and LinkedIn profile. Don’t skip over it thinking it isn’t that important.
Another note on your roles. Make sure they are chronological. Recruiters look for resumes that make sense. The same goes for LinkedIn profiles. They should go in order. They should explain any gaps in employment. (did you take a summer off to travel Tanzania? Don’t forget to mention it somewhere.)
- Choose smart connections
When I first read this, it blew me away. Remember that LinkedIn is a professional social network. It’s not Facebook where you’re competing for the most friends, or Twitter, where you’re watching some special follow/follower ratio.
Your connections on LinkedIn should help you advance and network in your space. Do you work in non-profit management? Look for other people that work in non-profits and could somehow help you in your career. Maybe they’re further along in their career than you. They could serve as a mentor when you’re making career decisions. Maybe they teach non-profit management courses or recruit for non-profit. Both of these types of people can help you discover new information and opportunities to help your career advance.
This cuts both ways. Connect with people who are just getting started in your industry. They may know things you don’t. Or they may need someone to help them get established. It feels pretty good to be that person who helps new people get their feet under them.
Your LinkedIn profile is a digital resume. Make sure you follow these guidelines and put as much time and thought into your profile as you do your actual resume.
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